Cirrus
Chicago, Illinois

In the premier location where Lake Michigan and the Chicago River meet, these Lakeshore East condos boast floor-to-ceiling windows, sleek, modern finishes, 9-foot ceiling heights, Quartz countertops, energy-efficient Bosch and Gaggenau appliances, and offer over 48,000 square feet of world-class amenities. Each condo features unique views of the city and Lake Michigan that you won’t find anywhere else.
Results
WDS was engaged to take over the sales and marketing efforts for the developer’s in-house team. Market conditions and rising interest rates made sales challenging. WDS repositioned the project and relaunched it with a new sales team. Sales immediately increased and Cirrus quickly became the fastest selling condo development in the market, at the time.